The Obama campaign can thank nature for a unique PR opportunity. What a better way to frame Obama as a leader in stormy times, than to have his picture taken speaking to thousands during a rainstorm. Obama spoke to a crowd of 9,000 on October, 28 in Chester PA. John McCain was due to speak in Quakerstown PA but cancelled the outside event.
Obama comes out looking like a strident leader in photos from Huffington Post of him soaking wet and surrounded by his drenched supporters. This is the epitiome of a strong campaign. For McCain the effect just wouldn’t have worked. Can you imagine a soaking wet old man trying to give a half hearted polemic. Obama’s mantra of change may not have, but the words work well in alot of frames; and braving wind and rain is quite germane.



